As a Coach, What Do I Offer?

Series Four of the Finding Ourselves and Our Way Forward Program

With Dr. David Drake and Alison Whitmire


The field of coaching has never been more crowded, with more and more people calling themselves coaches and with vastly different ideas of what coaching is. Adding to the confusion, many coaches tend to language what they offer and who they help in quite generic terms in an effort to keep “the net” as wide as possible.  

The result is that people who are looking for the kind of support a coach might offer find it difficult to discern the difference between coaches, what each offers and how they might benefit from working with one over another.   

It’s never been more important that we coaches be clear about what we offer, who would benefit from it, and how.  

This question of “What do I offer?”  isn’t simply a marketing question.  

It’s a question of the degree and extent to which we’ll be able to do the work we are here to do with the people who will benefit most from it.  

Many of us coaches see our work as a calling, a passion in the form of a profession. So being able to articulate with great clarity what we offer can create the difference between finding our fullest expression in this life, doing deeply meaningful work with others, and simply doing what we can with the people who happen to find us.

You’re invited to join us for our next intimate intensive of our Finding Ourselves and Our Way Forward program starting September 21, where we will explore “As a Coach, What Do I Offer?”

As a Coach, What Do I Offer?

Click below to watch the video and learn more...


We coaches get lots of education and training on coaching frameworks, competencies, and skills. However, what tends to be in short supply are: 

1) Authentic and intimate live coaching demonstrations, 

2) Real-time, live practice of novel coaching approaches and 

3) Opportunities to inquire into our own psyche and question what we think we know about ourselves and what we offer as coaches.    

This series invites you to explore the question “As a Coach, What do I Offer?” 

Witness real and intimate coaching demonstrations between David and Alison
Practice what you see in the coaching demonstrations, in real-time, as a coach.
Explore, as a client, who you are and what you uniquely offer. 

About Finding Ourselves and Our Way Forward

This intensive is one of the four independent intimate intensives held throughout the year as part of the Finding Ourselves and Our Way Forward program. Each intimate intensive explores a new question regarding our role as coaches. And each provides you with a safe space to allow you to dive deeply into your own development with support from two masters in this space.

On this journey, YOU are the content. 

Instead of teaching you principles or skills for coaching, you'll be invited you into an experience of coaching and yourself as a coach.

Live, Authentic Coaching Demonstrations

Witness real-time, intimate demonstrations of coaching between David and Alison to experience what’s possible in a coaching relationship.

Practice and Integration

Practice what you see demonstrated in a safe space and with helpful scaffolding to support your integration of new approaches to coaching.


Look within your psyche and gain insights into who you are and what you offer as a coach.  

Clarity and Articulation 

Find the clarity and the language to express to potential clients what you offer that is unique to you and how they’ll benefit.

“Spending time with Alison and David and my Finding Ourselves and Our Way Forward classmates is a bright spot in my week. Alison and David are very skilled at providing just enough guidance, structure, and “ambiance" to set the stage for a meaningful breakout discussion with my fellow coaching classmates. I am continually amazed at the deep connection and meaningful conversation that happens during breakouts. Alison and David not only challenge us with simple yet powerful questions to discuss, but they also model the process in such a vulnerable way that I have no choice but to be changed and moved by the experience. I find that my coaching conversations with clients have become more expansive and supportive over time; less effort and more grace and connection.”

— Jennifer Person | Founder, Coach, Leadership Development Consultant

September Schedule

At the end of each of the sessions, you’ll be invited to complete a mini-assignment between sessions. Each mini-assignment is intended to support you in the integration of the content for the completed session and to provide you with an experience to be explored and unpacked during the following session. 

The result across the four sessions is a progressive unfolding of yourself around the question of “What do I offer?”

You’ll leave this intimate intensive with:

  • Fresh insights into yourself as a coach and what you offer your clients
  • New language for articulating what is unique about you as a coach
  • New awareness and experience of what coaching can be
  • New practices to incorporate into your coaching

Not sure if you’d like to join all four sessions of this Intensive?

The first session is free!

In the first session, we're offering a free sneak peek of what's to come. Join us on Thursday, September 21, to get a taste of the program. You’ll leave with fresh insights into yourself as a coach and a progressive unfolding of yourself around the question of “What do I offer?”

Two Ways to Join Us
Choose the pathway that's right for you

Sneak Peek First Session (FREE!)


Join the first session for free

  • Session One: Initiation on Thursday, September 21, 2023

September Intensive


As a Coach, What Do I Offer?

  • Four sessions on September 21, 28 & October 5, 12
  • Access downloadable resources and exercises
  • View on-demand session recordings in the learning portal

Meet Your Hosts

Alison Whitmire

President, Learning In Action

Alison Whitmire is committed to connecting people. She connects people with a fuller experience of themselves, with ideas that help them make meaning of their lives and with others in community.

Alison is a leader in the field of emotional and relational intelligence and is the originator of Learning In Action’s WE Intelligence. She is a Professional Certified Coach, Master WE-Q Practitioner, and Certified Narrative Coach. She serves on the faculty of Moment Institute teaching Narrative Coaching and is certified as a 200 RYT Yoga Teacher, Mindfulness Meditation Teacher, and Breathwork Teacher. Alison has been a TEDx speaker and a three-time TEDx Conference organizer.

Dr. David Drake

Founder, The Moment Institute

Dr. David Drake is the Founder and CEO of The Moment Institute — a global leader in the transformative development of practitioners and professional practice. He is most well-known as the founder of Narrative Coaching, and he has taught this work to over 20,000 practitioners in over 40 countries. David has worked with 70 public and private sector organizations around the world to help them achieve their change and coaching objectives. Clients include Commonwealth Bank of Australia, Dropbox, Google, Logitech, Nike, and numerous government agencies in the US and Australia.

He earned his Ph.D. in Human & Organizational Development from Fielding Graduate University in California. He is the author of over 60 publications on leadership and coaching, including as lead editor of The Philosophy and Practice of Coaching (2008), co-editor of SAGE Handbook of Coaching (2016), and author of Narrative Coaching: The Definitive Guide to Bringing New Stories to Life (2018).


Join us now to reinvigorate your coaching practice, explore, ask questions, and connect on a deeper level with yourself and others in a safe space!